Good design is essential to a successful project. At Hybrid, we believe in an integrated design process that takes into account how the use and scale of a project fit into the existing environment. We ask ourselves: How is this going to feel on the pedestrian level? How does the project fit into the greater built environment? Is there public space? In the end will we be proud of what we have produced? We believe that if a space is well designed, people will want to live, work, shop and play there. This, in turn, will make the project an economic success.